Customer choice, health and nutrition
Progress 2007 cont...
Responsible alcohol sales
Problems around antisocial drinking are complex and require retailers, the government, police, community groups and experts to work together to develop solutions. We have been working with relevant groups to ensure we can play our part in tackling these issues (see case study below).
Our cashiers receive refresher training on age-restricted sales four times a year. They learn to assess a customer's age by sight, ask for proof of age if they look under 21, and check that their identification is valid. Cashiers are then tested using mystery shoppers between the ages of 18 and 21. During a four-week long pilot in October, the pass rate for cashiers correctly assessing customer age increased by 64%.
>> Case study: Cambridgeshire Alcohol Project: St Neots
The Cambridgeshire Alcohol Project (CAP) aims to reduce underage drinkers' access to alcohol by breaking down barriers between shopkeepers and the police. The pilot project was carried out in St Neots, where all 16 local alcohol retailers signed up, along with Cambridge Trading Standards and the local police. Managers of supermarkets, including Tesco, and small corner shops agreed to share information about underage drinkers, while the police and Trading Standards committed to sharing information about suspected problems.
CAP uses a holistic approach, tackling both underage buyers and those buying alcohol for them. The pilot participants attended assemblies and leafleted local schools to teach young people about alcohol law and the legal consequences of underage drinking.
The police responded to intelligence received as result of CAP, and confiscated alcohol from several groups of young people in the town. The St Neots pilot won the National Business Awards Better Regulation prize for its innovative approach to tackling alcohol misuse. <<
Privacy and data protection
Collecting information about customers and monitoring their shopping habits helps us to tailor our services and information to individuals.
We collect customers' personal details when they register for our Clubcard loyalty scheme or home delivery service and use our services. We also collect information about customer transactions, including details of payment cards used and shopping habits, recorded through Clubcard use. We never pass on personal data to companies outside Tesco, except to suppliers that process data on our behalf. We use aggregated data (where individual customers cannot be identified) for marketing and strategy development.
Responsible drinking
We already have measures in place to ensure we sell alcohol responsibly. Although customers need only be 18 to legally buy alcohol in the UK, our Think 21 campaign requires employees to ask anyone who looks under the age of 21 for proof of age. A prompt appears on the till screen when an alcoholic item is scanned to remind cashiers to check the customer's age. Our home delivery service will not deliver alcohol if no one over 21 is in the house. We step up the Think 21 campaign in the run-up to Christmas, when we sell more alcohol than at any other time of year.
| KPI | 2007/8 | |||||||||
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| Healthy living | To deliver five half-price offers on fruit and vegetables every week across at least 500 stores. |  |
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View the complete KPI table |
